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Navigating the equity market rotation

Channel: J.P. Morgan Asset Management Published: 2026-03-06 10:22
J.P. Morgan Asset Management

J.P. Morgan Asset Management’s Meera Pandit and Katie Korngiebel argue that 2026’s equity rotation is real but not necessarily a bearish signal for U.S. stocks: leadership is broadening from the Mag 7 toward quality, value, cyclicals, and parts of the AI supply chain, while earnings growth remains strong.

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Detailed summary

This Insights Now episode focuses on the equity-market rotation happening in 2026. Meera Pandit introduces the discussion and Katie Korngiebel frames the shift as a set of connected rotations: away from concentrated Mag 7 leadership, back toward quality, and from growth toward value. They note that in 2023–24 the Mag 7 drove most index performance, but by the recording date every Mag 7 name is down and lagging the index. Quality has rebounded after a weak 2025 stretch, and value is outperforming growth by a double-digit margin year to date, helped by Fed easing bias, fiscal support, and still-solid economic momentum. The conversation then moves to small caps, where they are more cautious. Small caps benefit from easier rates and stronger growth, but the speakers argue the backdrop is not the start of a fresh cycle. …

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Main takeaways

  1. The equity market is rotating from narrow Mag 7 leadership toward broader participation.
  2. Quality and value are regaining favor, helped by easier policy and stronger earnings breadth.
  3. Small caps have support from rate cuts and growth but face profitability and debt-cost headwinds.
  4. Software is the weakest part of tech, but the selloff may be overdone given its embedded role in business workflows.
  5. Hyperscalers are now being judged on AI revenue and compute efficiency, not just spending.
  6. The AI trade is broadening into infrastructure, memory, industrials, and materials.
  7. International markets, especially EM, Japan, and Europe, are benefiting from cyclicals, AI supply-chain exposure, and a softer dollar.
  8. U.S. earnings growth remains strong enough to keep the equity backdrop constructive despite rich valuations.

Market read by horizon

Short term

The immediate setup favors quality, value, and AI supply-chain beneficiaries over the most crowded Mag 7 names. Small caps and software look more vulnerable if rates, growth, or AI sentiment wobble.

  • Near-term leadership is shifting away from the Mag 7, with value and quality currently outperforming growth.
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  • Small-cap upside may persist only if Fed easing and growth acceleration continue; that setup is not guaranteed.
  • Software remains under pressure in the immediate term because the market is still pricing AI disruption into the sector.
Mid term

Over the next few months, the market likely stays broader than it was in 2023–24, with earnings breadth and policy support helping cyclicals and selected non-tech sectors. A reversal would require weaker growth, fewer Fed cuts, or evidence that AI spending is not translating into revenue.

  • Over the next few months, the base case is broader but still uneven equity participation rather than a return to single-stock dominance.
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  • If fiscal support, tax refunds, and easier financial conditions keep growth above trend, cyclicals and quality names should continue to outshine.
  • Broad small-cap leadership looks less likely unless profitability improves and rates fall longer than expected.
Long term

The longer-run implication is a less concentrated U.S. equity regime in which earnings growth is still the main driver, but value accrues increasingly to businesses that monetize AI, own infrastructure, or benefit from non-U.S. cyclicality. The market appears to be moving from a narrow AI narrative to a more diversified profit cycle.

  • The transcript implies a durable shift away from hyper-concentrated U.S. equity leadership toward a more diversified earnings regime.
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  • AI remains a major secular growth driver, but value may increasingly accrue to infrastructure, supply-chain enablers, and companies that can monetize AI rather than just spend on it.
  • Enterprise software is not “dead,” but its business model may need to adapt if AI changes cost structure and workflow ownership.
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Key claims (12)

MIXED equity rotation U.S. equities

The equity market is experiencing multiple linked rotations: Mag 7 leadership is fading, quality is back in favor, and value is beating growth.

This is the core organizing framework of the discussion.

BEARISH market breadth Magnificent 7

Every Magnificent 7 stock is underperforming the index in 2026 after dominating performance in 2023 and 2024.

They contrast earlier concentration with current underperformance.

BULLISH equity factors quality equities

Quality is outperforming again because investors are prioritizing balance sheets, profitability, and valuation.

They explicitly say quality is back due to these fundamentals.

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Assets discussed (15)

S&P 500 — SPX
BULLISH index

Used as the benchmark; speakers say earnings growth remains strong and the broader market participation is improving.

Magnificent 7
BEARISH stock

All seven are described as down and underperforming the index this year, after dominating in 2023–24.

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Speakers

HOST Meera Pandit GUEST Katie Korngiebel

Interview (6 Q&A)

equity rotation overview

Can you walk us through a bit what's going on there to start?

Katie explains that multiple rotations are happening together: away from Mag 7 concentration, back toward quality, and from growth to value, all tied to policy and cyclical factors.

small-cap rotation

What are you kind of telling our clients about that?

They are cautious on broad small caps because a sustained cycle and prolonged easing are uncertain; mid caps and small-cap value look more attractive.

tech rotation

What has been going on year-to-date in tech?

Software has been the main drag, partially due to AI angst and agentic coding advances, while hyperscalers are being judged on AI revenue and compute efficiency rather than just spending.

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Where this transcript pushes against consensus

  • The speakers lean on Fed easing and fiscal support to justify cyclicals/small caps, but also admit the economy is not at the start of a new cycle; that weakens the breadth of the rotation thesis.
  • The claim that software is “overdone” is plausible, but the transcript offers mostly qualitative reasoning rather than hard evidence that AI disruption will not compress software margins or demand.
  • The view that AI revenue will quickly justify hyperscaler CapEx is asserted as the market’s new standard, but the transcript does not quantify how long the payback window can be before sentiment breaks further.
  • Small-cap optimism depends on accelerating growth and prolonged easing, yet the same speakers say those conditions may not persist, making the bullish case somewhat conditional.
  • The discussion treats broad international outperformance as healthy diversification, but some of it may simply reflect valuation normalization and currency effects rather than a durable fundamental edge.

Topics

equity rotationMag 7quality vs growthsmall capssoftware selloffAI hyperscalersAI supply chaininternational equitiesearnings growthconsumer spending

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