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Influencers met miljoenen volgers, maar ze bestaan helemaal niet: ‘Miljardenindustrie'

Channel: De Telegraaf Published: 2026-04-13 07:31
De Telegraaf

The video argues that AI-generated influencers are becoming a real and fast-growing business on Instagram, TikTok, and adjacent adult platforms. It frames them as either fully fake personas or real creators using AI for marketing, then shows a platform demo to illustrate how easily synthetic characters can be generated and monetized.

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Detailed summary

This short De Telegraaf segment argues that AI influencers are no longer a niche curiosity but a scalable business model built on social-media attention and adult-content monetization. The speaker’s core thesis is blunt: these accounts can look “perfect,” attract real engagement, and sometimes do not exist at all, yet they can still generate meaningful revenue through links that route followers from Instagram or TikTok to paid adult platforms. The video explains two versions of the model. In the first, the influencer is fully synthetic: the character does not exist, but the interactions behind the scenes may be handled by real people or chatbots who talk to customers and sell subscriptions. …

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Main takeaways

  1. AI influencers are presented as a monetizable attention business, not just a novelty.
  2. The video distinguishes between fully synthetic personas and real creators using AI as marketing.
  3. Social platforms are described as the top-of-funnel; payment platforms are the real cash register.
  4. The speaker argues synthetic accounts can be duplicated at scale, making the model easy to expand.
  5. Platform policy differences matter: some sites tolerate AI content while others reportedly ban it.
  6. The presenter is skeptical of the ethics in the sketchier adult-platform distribution channels.

Market read by horizon

Short term

Tactically, the immediate risk is that AI-generated social profiles keep getting easier to create and harder to distinguish, especially before any stricter disclosure rules arrive. The actionable near-term question is which platforms clamp down first and where synthetic traffic gets rerouted.

  • Immediate setup is about how easily AI accounts can be spun up and monetized right now.
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  • Platform policy is a near-term risk: disclosure rules on Instagram could tighten.
  • OnlyFans-style bans can push traffic toward alternative sites like Fanview, Fanplace, or Telegram.
Mid term

Over the next few months, the likely path is more AI influencer accounts, more polished output, and more experimentation with paywalled funnels. The thesis weakens if major platforms enforce disclosure or if audiences start discounting synthetic profiles.

  • Over the next several weeks or months, the base case in the video is continued proliferation of AI influencer accounts and more sophisticated synthetic content.
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  • Validation would come from more realistic video output, higher follower counts, and broader acceptance of AI-generated marketing content.
  • The view changes if major platforms enforce stricter disclosure or if consumers become more able to identify synthetic profiles.
Long term

Structurally, the video points to a creator economy where identity can be manufactured cheaply and at scale. The durable implication is a bigger trust problem: authenticity becomes a premium signal, and regulators/platforms may eventually have to define it more clearly.

  • Structurally, the video frames AI influencers as a lasting shift in the creator economy: identity becomes cheaper to manufacture and easier to deploy.
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  • If the technology keeps improving, synthetic personas could blur the line between entertainment, advertising, and deception.
  • The long-run implication is a more industrialized attention market, where appearance and authenticity are increasingly separable.
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Key claims (2)

BULLISH AI monetization

AI influencers on adult platforms are a multi-billion dollar industry and growing even faster with AI.

The speaker references OnlyFans annual revenue and says AI is accelerating growth of this industry.

BULLISH AI replacing human interaction

Men will increasingly prefer AI models over real women because AI models are perfect and don't argue.

The speaker argues real women complain and create arguments while AI models are 'perfect'.

Assets discussed (8)

Instagram
MIXED other

Used as the main top-of-funnel platform for AI influencer discovery and distribution; also discussed as a platform that may tighten rules.

TikTok
MIXED other

Presented alongside Instagram as a key social platform where AI influencers appear and gain followers.

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Speakers

INTERVIEWER Interviewer (De Telegraaf)

Where this transcript pushes against consensus

  • The speaker downplays deception by calling it a business model, but the examples show users believing fake accounts are real.
  • The claim that men may prefer AI models over real women is speculative and unsupported by evidence in the segment.
  • The assertion that this is a ‘miljarden industrie’ is asserted rather than demonstrated with concrete financial data.
  • The demo suggests easy creation, but it does not establish how durable or profitable most AI influencer accounts actually are.

Topics

AI influencerssynthetic social mediaadult-content monetizationInstagramTikTokOnlyFansplatform policyMy SnapfaceFanplaceTelegram

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