Tim Costello says the Australian government’s gambling reform package is too weak, especially because it omits a national regulator and leaves gambling ads broadly intact. He argues the response is shaped by industry pressure, fails its own child-protection tests, and still allows harmful exposure to betting promotion.
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This ABC Australia interview centers on the federal government’s response to a parliamentary inquiry and the Murphy review on gambling reform. Tim Costello, speaking for the Alliance for Gambling Reform, says the announcement is disappointing because it only implements a minority of the recommendations and does not create the national gambling regulator he says is the core fix. He argues the government’s partial ad restrictions still leave gambling promotion embedded in sports, family TV, and social media, and says the package repeats the gambling industry’s framing rather than treating gambling as a public-health issue. Costello says the prime minister’s own stated tests are not met: children are still exposed to gambling ads in family programming and at night games; the government’s reduction in ad volume is insufficient; and the move on social media is opt-out rather than opt-in, …
Immediate risk is reputational and political: the reform package is likely to draw criticism for being too weak, especially on the missing regulator and the opt-out social-media setup. The near-term catalyst is public and parliamentary backlash, not a market catalyst.
Over the next few months, the question is whether the government hardens the package or leaves it as a partial compromise. If implementation stays lenient and ad exposure remains obvious, pressure for a fuller ban and a regulator should build.
The structural implication is a slow shift toward treating gambling as a regulated public-health issue rather than a sports sponsorship business. If that regime change continues, the long-run winners and losers are determined less by ad revenue and more by whether policy eventually limits promotional intensity across media and sport.
The government's gambling reform response is disappointing because it addresses only a small portion of the recommendations and misses the national regulator.
Costello says the package tackles four of 31 recommendations but omits the regulator.
Australia lacks a national gambling regulator, and that absence is a core problem in gambling harm.
He says no national regulation exists and that this drives harm.
The government's reforms still leave gambling ads visible in family shows, night games, and sports sponsorships.
He says the package does not meaningfully reduce exposure in common viewing environments.
What do you make of the federal government releasing this report at this specific time?
Costello says the timing is designed to bury the report under budget coverage and avoid scrutiny.
How important was a national online gambling regulator in addressing the core issues?
Costello says it was the number one recommendation and essential because Australia has no true national regulator.
What do you make of the government's argument that it is getting the balance right and letting adults have a punt?
Costello rejects the framing as a straw man, saying ad bans do not stop adults from gambling.
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