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My Exact 3-Step Blueprint For Finding Deals

Channel: Pace Morby Published: 2026-05-15 16:00
Pace Morby

Pace Morby lays out a layered real-estate deal-finding framework: start with pain-based lists, choose a communication method, then make an offer and only afterward decide the exit strategy. The session’s main point is that investors often learn the wrong thing first—like Section 8 or Airbnb—while the real edge is sourcing, structuring, and partnering.

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Detailed summary

The speaker says this is the first time he has ever broken down this framework in a structured way, and that he wished he had understood it when he first entered real estate. He argues that many newcomers over-focus on education around specific strategies like Section 8 or Airbnb while missing the foundational question: where does the deal actually come from? He organizes deal sourcing into layers. First is the list: a source of pain such as foreclosures, probate, expired listings, divorce, tax delinquency, bankruptcy, eviction, tired landlords, code violations, vacant or abandoned houses, and long-days-on-market realtor pain. He even says driving for dollars is simply another form of list-building—finding ugly houses. He notes that niche lists can also exist, such as natural-disaster situations. Second is the mechanism or tool used to work the list. …

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Main takeaways

  1. Start with the pain-based list, not with the exit strategy.
  2. Driving for dollars is just a way of building a list of ugly houses.
  3. Paid tools and free tools are interchangeable only after you know what list you are targeting.
  4. Inbound marketing can work, but it is expensive and generally favors bigger operators.
  5. Outbound outreach is cheaper and more direct, but still depends on good list selection.
  6. Creative finance is framed as the key acquisition skill for people who want to buy without full cash.
  7. The community itself is presented as a marketplace for deals, capital, and operators.
  8. Different people should choose different paths depending on capital, experience, and current income.

Market read by horizon

Short term

Near term, the actionable setup is to stop chasing strategy labels and focus on a single list plus a single outreach method. The fastest edge is either buying a deal from the community or using a low-cost channel to source one directly.

  • The immediate tactical move is to choose one pain list and one outreach channel instead of trying to learn every strategy at once.
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  • If you already have access to the community, the fastest path is to buy a deal from another member or partner on one.
  • He suggests near-term success comes from making direct asks for capital, partners, or deals at the event.
Mid term

Over the next several weeks and months, the likely path is to specialize based on available capital and skill: wholesale first for some, direct buying for others, and partnership-driven acquisitions for those with money or relationships. The setup only improves if the participant actually closes deals and builds trust in the network.

  • Over the next several weeks or months, the likely base case is specialization: some people will wholesale, some will partner, and some will move directly into buying.
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  • The framework suggests participants should gradually upgrade from sourcing basics into creative structuring and capital raising.
  • The community is portrayed as a medium-term deal engine where members can find off-market deals, collaborative operators, and financing partners.
Long term

Structurally, the transcript argues that real estate is a modular system of sourcing, financing, and operations, and that communities can become functioning marketplaces for all three. The durable advantage belongs to people who can connect pain, contact, capital, and execution regardless of the final exit strategy.

  • Structurally, the video argues that real estate is an ecosystem of sourcing, communication, financing, and operations rather than a single strategy business.
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  • The durable thesis is that deal flow and capital access are more important than memorizing niche exit strategies.
  • A long-run implication is that communities can function as marketplaces where members source, fund, and operate deals for one another.
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Key claims (13)

NEUTRAL real estate investing framework

Section 8 is an exit strategy, not a real estate strategy.

He distinguishes between the method of making money from a property and the actual process of getting the property.

BULLISH deal sourcing

A deal source begins with a pain-based list such as foreclosures, probate, divorces, tax delinquency, bankruptcies, evictions, or vacant properties.

He enumerates multiple pain lists and repeatedly says the list is the source of the deal.

NEUTRAL driving for dollars

Driving for dollars is really just list-building from ugly houses, not a complete strategy by itself.

He says driving for dollars is itself a list and that the missing step is the actual communication mechanism.

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Assets discussed (24)

Section 8
NEUTRAL other

Discussed as an exit strategy rather than a starting-point investing strategy.

Airbnb
NEUTRAL other

Used as an example of an exit strategy and niche education focus.

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Speakers

SPEAKER Pace Morby

Where this transcript pushes against consensus

  • The claim that Section 8 is only an exit strategy is directionally useful but simplifies how specialized that business can be in practice.
  • The dismissal of billboards and other large-scale inbound marketing is based mainly on his own HomeVestors experience, which may not generalize to all operators.
  • He says 90% of sellers should go through real estate agents, which is a broad assertion without supporting evidence in the transcript.
  • The idea that the community has abundant capital and deal flow may be true for some members, but it is not universally established in the recording.
  • Several transaction examples are persuasive but not fully auditable from the transcript, especially where multiple fees and side structures are described quickly.

Topics

deal sourcing frameworkpain-based listscommunication channelsinbound vs outbound leadscreative financeRV parksco-livingcommunity leveragecapital raisingpartnering and execution

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