gold and precious-metals ownership as wealth protection
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Rich Checkan is the president and COO of Asset Strategies International and speaks from roughly three decades in the physical precious-metals trade. Across the supplied interviews, he presents himself as a dealer/operator rather than a macro economist: practical, allocation-minded, and focused on what retail and institutional buyers are actually doing at the counter. He repeatedly emphasizes physical gold and silver, storage, IRA/portfolio implementation, and customer hand-holding. He also stresses that his firm is commission-free, positioning it as an educational, client-aligned dealer. In his public commentary, Checkan is consistently bullish on precious metals and skeptical of paper assets when macro conditions are unstable. He frames gold and silver as long-term stores of value and often interprets pullbacks as buying opportunities rather than trend reversals. He also frequently comments on market psychology, dealer flows, central-bank demand, and the behavior of retail buyers during selloffs.
Checkan’s recurring economic worldview is strongly hard-money, anti-debasement, and structurally bullish on gold and silver. He sees the key drivers as persistent fiscal dysfunction, high and rising debt, inflation risk, weak or weakening fiat currencies, and the geopolitical weaponization of the dollar. In that framework, gold is the preferred reserve and savings asset because it preserves purchasing power when governments and central banks are overextended. He repeatedly argues that central banks are buying gold for rational reserve-diversification reasons, that de-dollarization is underway, and that public confidence in fiat systems is eroding. He treats corrections in gold and silver as temporary within a broader bull market, often saying the metals are effectively “on sale.” His price expectations are very high by historical standards, with recurring upside targets well above prior highs, but the broader thesis is less about short-term price calls and more about a long multi-year revaluation of monetary trust toward hard assets.
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